Paddy Power is the largest provider of fixed odds sports betting in Ireland. The company has as an unconventional approach towards betting; Paddy Power is committed to making low-stake betting more entertaining and accessible. Through this strategy the company has developed a strong reputation as "The Punter Friendly Bookmaker" and has become renowned for its unique "Money Back Specials". The shares of the company were listed on the London and Irish Stock Exchanges in December 2000. The company also markets its service in the UK.
The company operates through licensed betting offices along with operating Ireland's largest telephone (Paddy Power Dial-a-bet) and online (paddypower.com) betting operations plus a brand new casino for online fun and games (paddypowercasino.com).